DIGITAL MARKETING THAT
DRIVES RESULTS
Cut across the barriers of media channels, ad formats, and devices to reach your audience, “walled gardens” or not, in a seamless and unified way.
GEO-FENCING
Reach out to target audiences and prospects visiting specific geographical areas or locations with IDKF Adtech’s geo-fencing capabilities. Create custom targeting/remarketing strategies based on behavior and visitation, and target your ad messages to any devices that visit your target zones.
Target customers with the use of mobile technology (using Bluetooth or WiFi technology) to deliver marketing messages to the device owners who are in the vicinity of a business.
CROSS-DEVICE
Follow users across multiple touch points even if their devices change. Drill into performance data with cross-device targeting and tracking.
OMNI-CHANNEL
Deploy omni-channel campaigns across mobile, video, display, audio, connected TV, and native channels with one of the most powerful DSPs in the industry.
Analyze your marketing efforts by comparing the revenue generated by different channels.
Compare and optimize marketing campaigns regarding conversion paths, clicks, time lags, and path lengths.
RE-MARKETING
Re-engage website visitors most likely to convert.
Personalize your marketing message based on demographics, interests, location, time of day, seasonality, weather, language, and various targeting criteria to generate data-driven, highly relevant ads across multi-channel.
INTENT SIGNALS
Advanced algorithms and proprietary data streams identify new audiences who already look like your customers and show travel intent signals like intended destination, dates of travel, loyalty, and length of travel.
UNIFY AUDIENCE DIGITAL FOOTPRINTS
BETTER ENGAGEMENT AND EFFICIENCY
AUTOMATION AND OPTIMIZATION
CONTEXTUAL
Targeting your ad messages to prospects based on their interests and relevance to what they are browsing
FIRST PARTY AUDIENCE
Audience pool collected on your websites through a pixel embedded on the sites or IDKF Adtech creatives
THIRD PARTY AUDIENCE
Commercial data that you can purchase from third-party data providers at a fixed CPM price
SOCIAL
Targeting audiences based on data you have gathered from your Facebook/LinkedIn
ADWORDS
Link and use IDKF Adtech to target audiences based on data you have gathered from your Google account
CRM
CRM data that you have in your server links to IDKF Adtech to use to target such audiences via CRM
DEVICE
Targeting audiences with the data you gathered on any device
API
Build your target custom audiences from customer information through API integration with IDKF Adtech
LOCATION INTELLIGENCE
LOCATION-BASED TARGETING FOR YOUR AUDIENCE
Engage your target audience at certain locations.
GEO-FENCING TARGETING
Target customers within a fixed and predefined area. Areas are defined based on the longitude and latitude information that is derived from a user’s mobile device.
Reach out to target audiences and prospects visiting specific geographical areas or locations with our geo-fencing capability. Create custom targeting/remarketing strategies based on behavior and visitation, and target your ad messages to any devices that visit your target zones.
PROXIMITY TARGETING
Target customers with the use of mobile technology (using Bluetooth or WiFi technology) to deliver marketing messages to the device owners who are in the vicinity of a business.
IDKF Adtech lets you build your desired audience sets based on historical data covering over 1,300 cities to target based on prospects’ previous visits to selected locations. Gain better insights into their behavior and interests, ensuring an accurate ad delivery.
FOOTFALL ATTRIBUTION
Correlating digital marketing campaign impressions to actual visits to physical stores (retailers, F&B outlets, petrol kiosks, dealerships, entertainment centers, point-of-interests, cinemas/theaters etc.)
Track prospects that walk into your stores and engage them in real-time. Gain insights for competitive analysis, temporal analysis, and customer analysis. We let you correlate your ad impressions to actual store visits. Unify your online and offline data to launch a multi-channel campaign within minutes and uplift your footfall conversions.
TYPES OF TARGETING
Which type of targeting works best for your audience? Learn the differences between contextual targeting vs. geoframing targeting.
CONTEXTUAL TARGETING
Contextual targeting is an advertising strategy where ads are displayed based on the content of a specific web page. This is a powerful tool to help reach your target audiences more effectively and efficiently, resulting in higher click-through rates (CTRs), conversion rates, and brand safety.
GEOFRAMING TARGETING
Geoframing targeting is a digital marketing strategy that uses mobile device location data to target an audience known have been in a specific location within a specific time frame or dates to target them after the fact with a good or service.
DELIVER PERSONALIZED MARKETING MESSAGES AT HYPERSCALE
MESSAGE YOUR AUDIENCE IN REAL TIME
Leverage our advanced Dynamic Creative Optimization (DCO) technology to automate the delivery of large variations in layouts and designs of ad creatives to personalize each messaging for prospecting or retargeting.
EXAMPLE TARGET GROUPS
COUPLES
FAMILIES
TRAVELERS
EVENT PLANNERS
Dynamic ads shown here are built using IDKF Adtech templates in just minutes. IDKF Adtech supports various ad formats across multiple channels, augmented by our powerful Dynamic Creative Optimization (DCO) technology to enable 1-to-1 personalization of marketing messages at scale.
DYNAMIC CREATIVE OPTIMIZATION (DCO)
Unify your marketing data to personalize your messages using DCO.
ELIMINATE DAYS OR WEEKS FROM YOUR CREATIVE PRODUCTION
IDKF Adtech lets you scrape, assemble and remix content from your social media, websites, product catalogs/SKUs, CRMs, RSS feeds, blogs, etc., to create products or content feeds and inject these contents into Dynamic Ads that adapt to your audience segments or user journey.
DESIGN LIKE A PRO
Upload your creative assets into the designer interface and create or assemble interactive and stylish Dynamic Ads in just minutes. You are connected to all sorts of data feeds (created in the program) to enable the display of contents that can be refreshed and updated in real-time. Generate a large number of variants for your creatives for A/B testing to discover the optimal ads.
IMPROVE CUSTOMER EXPERIENCE WITH ADAPTIVE, CONTEXT-AWARE ADS
Personalize your marketing message based on demographics, interests, location, time of day, seasonality, weather, language, and various targeting criteria to generate data-driven, highly relevant ads across multi-channel.