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CHANNELS - IDKF Ad Tech

MEDIA ENGAGED ON EVERY CHANNEL

ONE PLACE FOR ALL ENGAGEMENTS

ALL CHANNEL ACTIVATION

Our platform offers the ability to create and deploy advertising across all media channels including native, display, audio, video, CTV, in-game and DOOH.

NATIVE

Native ads integrate seamlessly into your webpage’s content and usually have a soft sell CTA. This makes them the ideal choice for driving traffic to your website because they are less aggressive and intrusive than other types of digital advertising. They are particularly effective on mobile with in-feed advertising and have a higher CTR.

DISPLAY

Similar to native ads, display ads consist of various sizes, can be static or interactive, and usually have a more precise, stronger CTA message meant to stand out from the website. They push a hard sell and are ideal for retargeting campaigns. They are more effective on desktops and have a cheaper cost per click.

AUDIO

Tune into your audience during their everyday activities with audio advertising. Podcasts, public radio stations, audiobooks, music streaming apps, and other platforms provide an ideal environment to connect with audiences in an immersive environment.

AUDIO CONTENT ADVERTISING HAS EXPERIENCED A SURGE IN GROWTH ACROSS ALL STREAMING PLATFORMS IN RECENT YEARS. IN 2021, A WHOPPING 218.6 MILLION AMERICANS (65.3%) LISTENED TO DIGITAL AUDIO EACH MONTH. AUDIO ADVERTISING IS VERSATILE IN ITS REACH – DESKTOP, MOBILE, SMART SPEAKERS, BLUETOOTH CARS AND MORE.

MOST AUDIO ADS TYPICALLY RUN FOR 15, 30, OR 60-SECOND INTERVALS AND CAN BE PRE-ROLL, MID-ROLL, OR POST-ROLL. THIS MEANS YOUR AUDIO AD CAN BE PLAYED BEFORE, DURING, OR AFTER A STREAM. AUDIO ADS CAN ALSO BE SEQUENCED OVER TIME AND USUALLY END IN A SPECIFIC CALL TO ACTION.

MOST POPULAR DIGITAL AUDIO ADVERTISING ENCOUNTERS

DESKTOP

MOBILE

SMART SPEAKER

IN-GAME

In-game advertising offers a specialized opportunity to promote brands and connect with gamers, within gaming apps, online, and consoles.

CTV

Connected TV reaches a broad and diverse audience as more people drop cable TV and shift to streaming and connected TV (CTV) platforms through the internet. Whether through a smart TV or a device, like Amazon Firestick, audiences are able to stream and watch what they want and when they want.

WITH CTV ADVERTISING YOU CAN MEASURE THE IMPRESSIONS DELIVERED, THE VIDEO COMPLETION RATE (VCR) AND THE COST PER COMPLETED VIEW (CPCV).

VIDEO

Similar to native ads, display ads consist of various sizes, can be static or interactive and usually have a clearer, stronger CTA message meant to stand out from the website. They push a hard sell and are ideal for retargeting campaigns. They are more effective on desktop and have a cheaper cost per click.

DOOH

Digital Out of Home advertising offers a broader way to reach your audience through interactive and large-scale digital screens in public. Gaining in popularity, DOOH does not require 1st or 3rd party data and is not skippable in format. A much larger base audience is available since DOOH targets audiences outside of their home.

FORMATS: DIGITAL BILLBOARDS,  ON TEXT PLACE BASED TO ENGAGE WITH AN AUDIENCE IN A SPECIFIC SETTING (LIKE A GYM, ON A VEHICLE, OR OFFICE BUILDING), AND POINT-OF-PURCHASE DISPLAYS